> Amazing how many people get bamboozled by such a simple word trick though.
That's what makes me uneasy about (the little I know of) EA.
Altruism can and does stand alone as a simple human concept (or meme, expressed in English). 'Effective' has got nothing to do with it. On its own, altruism is binary. You either give a thought to the well-being of your fellow man, or you don't. You either concern yourself with the world, or stay as self-centered as you were when you were screaming for attention from the center of your crib.
Adding the word 'effective' is a dilution and distraction from the original bit, and transforms it into a kind of creeping featurism. It invites analysis paralysis. It exhibits premature optimization.
Start by expending a little bit of spiritual energy towards actually becoming altruistic, then we can maybe graduate to an advanced degree in pursuit of effectiveness.
Because a cynical (experienced) person might suspect that the stipulated quest for effectiveness is a semi-conscious avoidance, a delaying tactic meant to push away the pain of subsuming the Self in favor of (undeserving? incoherent? ineffective?) Other.
Harsh thought, yeah, but you'd be amazed what human beings will do to avoid actual spiritual growth.
It seems to me to be a worthy goal for a human, to be altruistic. Like becoming mindful or developing empathy or meditating on the meaning of life. The pain of being ineffective is the baptism of fire. As soon as you consider the needs of others, you realize how powerless you are, in the face of all that need out there. But still you stretch for the goal.
What if I told you that the best and most proven way to effectuate some altruistic goal was to get down on your knees and pray?
No?
Alright, then, how about I send you to Pema Chödrön[0] and invite you to become a bhodisatva, contemplating all beings and sending them love and well-wishes through simple meditative practice?
Believe it or not, both of those practices can be very effective, but their effect will be on you, as you leave the crib behind and expand and extend your ability to consider the well-being of others.
Don't worry about being effective. Just be altruistic. Anybody who invites you to be effective first is just diverting you away from your altruism.
[0] https://www.shambhala.com/pema-chodron/