tantalor
18 hours ago
This has been true for decades.
I recall my university classes in mid 2000s talking about examples of machine learning models for grocery store purchase patterns.
probably_wrong
17 hours ago
You may be thinking about this article about how Target knew that a woman was pregnant before her family knew: https://news.ycombinator.com/item?id=3598558
I wish we had an update on what the situation looks like today.
heavyset_go
16 hours ago
Go over to friend's place and watch the ads they get, you'll get a good idea of what kind of health concerns or illnesses they may have.
So far, in situations where it wouldn't be rude to ask, I've been able to determine with pretty good accuracy that at least someone in the household has the advertised health concerns.
You can also get an idea of their financial situation, given what buckets advertisers put them in and what they're advertised, as well.
Similarly, advertisers know when you're at friend's location, or elsewhere, and may show ads tailored to your profile.
Yoric
an hour ago
A few months ago, during a boardgaming session, I used a friend's computer to play some music. I made fun of the AI porn ads he had playing whenever I visited a YouTube page.
I only later realized that he's not using an adblocker, so this might actually be tailored to his profile.
ahartman00
14 hours ago
I wouldnt jump to conclusions too fast. I'm a very thin person, but I get a lot of ads for GLP-1. My doctors have always said I need to gain weight, so I can assure you I'm not searching for weight loss solutions. Nor am I diabetic.
heavyset_go
14 hours ago
GLP-1 drugs are such money makers that it's worth advertising them so that you 1) know they exist 2) might recommend them 3) might take them yourself at some point.
A month's supply of Wegovy/etc costs nearly $2k.
Same thing with the monoclonal antibody drugs, you can be looking at tens of thousands of dollars per month for a single patient.
You also see this with luxury brands, that advertise to segments that cannot afford their products, in order to build image of luxury and prestige.
That said, I asked my friends/family if they had <not embarrassing or too intrusive> condition, and more often than not, someone in the household had it.
gruez
14 hours ago
To be fair, for GLP-1 drugs I see enough of them in untargeted ads (eg. billboards) that I just assume they're carpetbombing everyone rather than doing precise targeting.
WalterBright
15 hours ago
You could have some fun by looking up symptoms of all kinds of diseases, so the profile of you will be filled with errors.
heavyset_go
14 hours ago
If you've been to a doctor's office, clinic or hospital lately, you've likely signed away the right for them to share your information with their partners during your initial intake.
WalterBright
12 hours ago
My point was you cannot stop people from collecting data about you. But you can fill it with nonsense.
brewtide
15 hours ago
It's more fun to do this wild stuff when using someone else's wifi so it's also associated with their network for later savoring.
Morromist
13 hours ago
How do advertisers know when you're at your friend's location? Through your phone?
xvector
12 hours ago
Two users sharing the same residential IP address
skybrian
10 hours ago
It’s a meme that will never die, but there’s no proof it ever happened:
> This story doesn’t even show that Target tried to figure out whether the girl was pregnant. It just shows that she received a flyer that contained some maternity items and her weird dad freaked out and wanted to talk to the manager. There’s no way to know whether the flyer arrived as a result of some complex targeting algorithm that correctly deduced that the girl was pregnant because she bought a bunch of lotion, or whether they just happened to be having a sale on diapers that week and sent a flyer about it to all their customers.
https://medium.com/@colin.fraser/target-didnt-figure-out-a-t...
hamdingers
15 hours ago
> I wish we had an update on what the situation looks like today.
My wife and I spent 3 years in fertility treatments, which involves a lot of online activity similar to that of someone newly pregnant (buying pregnancy tests, researching symptoms, etc).
We were constantly bombarded with pregnancy related advertising, it really ramped up after the first year. Tons of "congratulations" cards, coupon books, "new mom" magazines, up to and including unsolicited shipments of formula and branded blankets.
So to answer your question, it's still happening, and it's disgusting. I strongly suspect Carrot Fertility sold our information because the peak of it all happened a couple months after I gained access to them through my employer.
(We did eventually succeed, our baby is nearing 6 months)
measurablefunc
17 hours ago
They have even better psychometric profiles on everyone now than they did previously. This is why Zuckerberg can confidently tell people during an interview that he knows they want at least 15 friends¹ & he is going to deliver those friends to them w/ his data centers.
¹https://www.linkedin.com/pulse/why-mark-zuckerberg-thinks-yo...
themafia
17 hours ago
I would guess that purely observational psychometrics completely fail to predict how people will respond when challenged or stressed. I think they're trading on fools gold.
degamad
16 hours ago
Observational psychometrics over a long enough timeframe (e.g. social media profile lifetimes) probably include periods of challenge or stress, which may help the predictive behaviour.
gruez
16 hours ago
>You may be thinking about this article about how Target knew that a woman was pregnant before her family knew: https://news.ycombinator.com/item?id=3598558
"before her family knew" is a pretty low bar to clear, especially if the daughter was actively trying to hide the pregnancy (eg. by wearing baggy clothing). Moreover if we're taking the example of this specific story, where the women presumably knew she was pregnant (as opposed to the more sensational story of "Target figured out a women was pregnant before she even knew!!1!" that also makes the rounds), it's not hard to imagine how Target might be in a better position to infer her pregnancy without being galaxy brained or creepy. Take the examples given in the article:
>Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a bright blue rug.
bluGill
15 hours ago
We don't know, but since the girl in question was only 14 it is believable she didn't know yet, but in that case she would be to a doctor soon after.
gruez
15 hours ago
>The manager apologized and then called a few days later to apologize again.
>On the phone, though, the father was somewhat abashed. “I had a talk with my daughter,” he said. “It turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August. I owe you an apology.”
That quote, especially the "there’s been some activities in my house I haven’t been completely aware of" part makes me think she knew and was trying to hide it. There's also the expectation that if she really didn't know, that person writing the article would put that detail in, given how extra sensational it would make the story.
bluGill
3 hours ago
That is possible - even likely. However we still don't know which was my point.
pests
15 hours ago
I think that is still creepy, but that example just seems horrible?
Oh no, a woman bought lotion, a purse, and a rug. Must be pregnant!
majormajor
15 hours ago
Galaxy-brained, no; creepy, yes.
gruez
15 hours ago
It's creepy for companies to keep track of what you buy? How do you think your Amazon order history works?
dragonwriter
15 hours ago
To track it? Maybe, maybe not, depends on what the conpany is, how the purchases are made, etc.
To analyze it to infer personal information? Starting to be creepy, even in the cases where tracking it isn’t.
And then use the inferred information for marketing explicitly and overtly around the inference? Definitely getting creepier.
majormajor
15 hours ago
The miss rate is still wildly high based on the ads in my instagram feeds.
But the really-good hits are probably tough to notice. They won't stand out as "boy this is a stupid ad" and even if I just scroll past a well-targeted ad, it's probably doing its job of making that company/product a bit closer to the top of mind...
bluGill
15 hours ago
Some of the miss is intentional. they don't want you to know what they know so they give some random things you don't want to throw you off
mingus88
17 hours ago
Yeah AI is taking a lot of damage when the actual problem is capitalism
palmotea
17 hours ago
> Yeah AI is taking a lot of damage when the actual problem is capitalism
And I think it's fair to to throw flak in AI's direction, if what it does is make capitalism less tolerable by removing some of the "inefficiencies."
While apologists for capitalism have done a good job of pushing me towards wanting to burn it all down, I doubt that's in the cards any time soon and limits on AI technology are far more likely.
mingus88
16 hours ago
Seems ironic. Perhaps we should celebrate AI as the accelerator of capitalism’s ultimate unworkable demise
We aren’t getting regulations on AI. The military industrial complex includes the tech industry now. It’s an existential race to beat China.
The sad reality is that for all of our potential futures, we aren’t getting the Star Trek post scarcity utopia. Our onboard ship computers aren’t generating Earl Grey, hot, they are generating trillionaires on one hand and poverty on the other.
majormajor
15 hours ago
>The military industrial complex includes the tech industry now. It’s an existential race to beat China.
Too bad nobody really even knows what this means but a lot of people will use it as a slogan to convince people to give this money!