Right, I think everyone gets that, but clearly treating the actual users of their applications as products isn't working and hasn't worked, as evidenced by most people abandoning those applications
But maybe it's too late in the game for them anyway. Even if they tried to build a more engaging product the trust the public has in them has vanished, and few tech savvy users would care.
The alternative I'm suggesting though would be a design that attracts people to and sustains the product. But they likely needed to do this fifteen years ago while also avoiding all of their scandals.
Every minor dehumanizing decision they make chips away at their credibility among all but the dumbest people. Those people may stay because Meta has their contact list, but after a while absolutely nobody is going to be loyal to them. Being human sometimes goes a long way.
Forget the speculation and aesthetic/subjective judgments for a moment. My point is they have to do something with users who free ride on their system. They decided to give them an ultimatum. And, this sounds like a reasonable design decision to me.
What else do you do with those users... let them free ride ad infinitum? Do you have a better solution? After all, you can only woo those users for so long before it's a sunken cost.
I don't see how, in the scenario I mentioned, that just allowing a user to click away from a modal is a problem, though. Are they not losing value from alienating users who they do stuff like this to? Are they really gaining any value by forcing them to follow accounts they don't want to follow?
It just sounds like they have no better ideas to me. Why not just make the feature human and build a little bit of customer loyalty? That's kind of my point. After a while people get so tired of this crap this might be why these users provide Meta no value.
And I guess, if they're already making ridiculous profits, why not just accept that some of your users are low value monetarily but do provide value by being on the network at all.
> some of your users are low value monetarily but do provide value by being on the network
That's not how advertising works. If you're not looking at the advertising, you don't provide any value, nothing. In that case you're now a losing proposition and they don't want those users because they're lowering margins and ROE. It's about good decisions that make money... goodwill only goes so far on the balance sheet.
Now, you got my full explanation. If you still don't understand why it's not as bad a design as you first thought... we'll just have to disagree ;-)