It feels like the question that gets raised by this is why was there such a blind spot here? Apple's UI/UX decisions aren't for everyone to be sure, but they were a core differentiator for Apple. So if so many people inside saw Dye as a problem, and given the ever increasing dissatisfaction with the UX from customers, why was there a blink spot? Was it too much focus on the hardware side? Was it a change in overall care for UX beyond just Dye? Is it a company stretched too thin between all the various projects?

> and Ive’s utter disdain for Dye’s talent, leadership, and personality.

Ive was the one handing him that role within design at Apple bleeding into and ultimately taking over a significant influence over their whole product line from a UI standpoint - if he disdains him that much, he had all the power to right his wrong.

Anyone here with insights on how this came about and Dye stayed in that role for so long?