A shame, really. 68k was (and is) much more approachable for those learning assembly. No need to deal with 64k segmented memory, for instance.
As an aside… National Semiconductor also had an ill-fated architecture in the NS32000, which I also wish took off. On paper, it really did a lot right (VAX-like design, flat memory model, 32-bit almost immediately out of the gate) yet NS was woefully incapable of producing masks without bugs. It took them many tries to get it right, and before then, they already were being beat to market by their competition.
Then to add insult to injury, NS’ own compiler for NS32000 chips was producing rather unoptimized code. It took GNU porting GCC to the platform in 1987 for them to fully realize their potential, years after they missed their chance.
If NS did have their act together… dare I say an IBM PC built around their CPU would have been possible and more interesting than the 8088 they ultimately went with.