haunter
17 hours ago
Kind of telling that
1, the iPhone outsells every other category by 5-7x ratio, and the Mac (which includes everything from Macbooks to Mac Minis to iMacs) barely sells more than the iPad.
2, Services (iCloud, apps, music, TV shows etc.) now bigger than every other category, except the iPhone, combined
Basically 76% of the sales are iPhones and Services
(millions)
iPhone $209,586
Mac $33,708
iPad $28,023
Wearables, Home and Accessories $35,686
Services $109,158
Total $416,161
Next 5 years or so (or even less) both the iPad and the Wearables, Home and Accessories category will overtake the sales of Macs.
827a
16 hours ago
> Next 5 years or so (or even less) both the iPad and the Wearables, Home and Accessories category will overtake the sales of Macs.
Are we reading the same quarterly report?
Wearables/Home/Accessories is slightly higher than the Mac, yes, but its a category that has been trending poorly for Apple for ~18 months now IIRC, and that hasn't gotten better this quarter (9.04B->9.01B 3mo YoY). There's no foreseeable future where Vision starts driving Mac-like revenue (meaning, it'll be at least 2 years). Airpods are huge mainstays but have really hit market capacity and aren't growing. Apple Watch will see strong growth if they can successfully get glucose monitoring working, but that's an *if, and until then its slipping from an "upgrade every 3 years" to even longer lifecycle for most people.
Meanwhile: Mac is their fastest growing hardware segment by revenue (+12% 3mo YoY) (iPhone is +6%, iPad is flat, Services +15%).
iPhone aint going anywhere, Services are carrying their growth, but Mac is very solidly the #3 darling of this report. Their other product lines (Apple Watch, iPad, Airpods, etc) are interesting, successful businesses, but its unlikely we're going to see much growth out of them over the next 2 years. The story is iPhone, Services, and Mac, in that order, and there's no #4.
willtemperley
16 hours ago
I wonder how much the Windows 11 debacle will increase Mac sales by.
xfour
17 hours ago
Seems like the obvious reason for this is that Mac is now a niche for people that operate computers, where there are likely 6 people that don't for every 1 that does. We keep hearing that the next generation is "true computer" illiterate.
The second reason is likely that there are computers that are 1/3 of the price subsidized by the terrible ad-supported OS installs. (Has anyone tried to setup a MS computer lately, it's an ad-box).
MrGilbert
16 hours ago
> We keep hearing that the next generation is "true computer" illiterate.
We had that development with cars. 40 years ago, it was common to fix your own car. Nowadays, we have a subscription for seat warmers. The manual tells you to visit the dealer to get your brakes checked. Makes me sad, somehow. But people have choosen this path as a collective.
ghaff
16 hours ago
People choose what to outsource and, as cars have become more complicated and require more diagnostic equipment, they go to a dealer/mechanic. Personally, I've never done a lot of personal car mechanic work.
On the other hand, I've done my own cooking more than not.
You make choices about what you do yourself and what you have others do for you.
giobox
15 hours ago
> cars have become more complicated and require more diagnostic equipment
For the consumable stuff every car owner has to deal with, nothing has really changed in 40 years, honestly! A brake service is still done the exact same way, same with virtually all the fluid services.
I just find far more people parrot "modern cars are so complicated" today and don't even consider that in fact, it is relatively simple to change a brake pad and disc, or your own oil, perhaps an air filter, even on most brand new cars. Fluids filters and brakes are like 90% of most people's maintenance needs nowadays.
YouTube has also massively lowered the barrier to working on cars, given there are multiple easy to follow guides for just about any car service for any car model you can think of.
ASalazarMX
14 hours ago
> it is very simple to change a brake pad and disc
I can attest that changing a brake pad is mission impossible level without the proper tools. The tools and experience are what make it look easy, for someone that has both.
duskwuff
14 hours ago
You're overstating how easy these tasks are for many people. Doing brake pads/rotors or changing oil requires a driveway, some tools, and (for oil) a way to collect and dispose of the old fluids. Not everyone has access to those things - for instance, people who live in an apartment complex may not have the space to work on their car.
(Air filters are, admittedly, pretty easy.)
giobox
14 hours ago
Sure, everything you say was true for many folks 40 years ago too though! My point is, the processes haven't really changed for the common maintenance tasks over this period, people's perception of the difficulty certainly appears to have though.
stockresearcher
13 hours ago
Actually, in modern times you can buy an oil extraction pump off Amazon for $100, making oil changes so much easier than they were 40 years ago! A lot of [especially European] cars have the filter accessible from the top, meaning that you can change oil in 15 minutes in any apartment parking space by doing little more than popping the hood!
Jnr
15 hours ago
Except many new cars are locked down in software, for example not allowing to release rear parking brakes without authorized service subscription, keeping the electronic keys for each VIN unique and stored in the cloud. Yes, there are workarounds on releasing the brakes manually but it is a burden.
Also similarly as with iPhones, many cars require connecting to the authorized service to change headlights and other parts since they are paired with the MCU.
I know how to work on my car but I am not able to because someone decided to lock it down.
user
15 hours ago
jeffbee
16 hours ago
Cars are both more complicated and way more reliable. You used to spend a Sunday changing your plugs and points. Now your car lacks points and if the plugs last less than 100000km it's a disappointment. You used to need new clutch plates on the regular, now nobody ever needs them or if they do need them the car is a total loss because good luck getting to the clutches. On my current car the closest I ever came to working on it was replacing the wiper blades.
myvoiceismypass
12 hours ago
Modern cars are also way harder to work on than in the past. You used to be able to buy a Haynes manual for every major car and could do most of the repair work if you wanted! Nowadays, not so much. Specialized tools galore, tearing apart the whole car for minor hidden things... This one is far more on the car manufacturers than consumers IMHO. I am also sad about the death of the manual transmission. Glad to have gotten one of the final years that Mini will be producing them!
Terr_
17 hours ago
> We keep hearing that the next generation is "true computer" illiterate.
I 'member when "personal" computers were going to be a kind of capital-equipment made available to the masses, creating new levels of autonomy and personal control over our own lives, working for our goals and interests... Whoops.
Folks like Stallman did warn me though.
decafninja
15 hours ago
My wife has been without a desktop or laptop for more than a decade. Her primary computing devices are her phone and iPad.
For doing tasks like online banking or booking plane tickets, I find the mobile experience frustrating and therefore do it on my laptop. She finds the laptop clunky and finds mobile much easier.
user
17 hours ago
ceejayoz
16 hours ago
There's also the fact that it's tough to share a smartphone like you can a computer. I suspect Apple hasn't made user switching a thing on iOS for this reason.
ReptileMan
17 hours ago
>We keep hearing that the next generation is "true computer" illiterate.
This is logical result of walled gardens.
doctorpangloss
16 hours ago
It also helps that they are moving phone financing off their balance sheet and onto AT&T’s, where people who don’t know anything think AT&T is giving away iPhone 17s right now, when of course, actually, Apple is.
The better question is, who do you know pays full price up front for an iPhone with no discounts? Only people who destroy or lose their current iPhone? The parents of teenagers giving the teenager the old phone and replacing theirs?
weikju
11 hours ago
I pay full price, and use cheap MVNOs for phone service. Ends up being much cheaper and no mobile carrier shenanigans polluting my phones, sim lock, etc.
gigatexal
8 hours ago
Same. I buy the phone I can afford. And then I pay for cell coverage I can afford. And then I go about my life living it logically.
madeofpalk
16 hours ago
> Services (iCloud, apps, music, TV shows etc.) now bigger than every other category, except the iPhone, combined
This is reputation laundering. 'Services revenue' is undoubtably App Store game microtransactions, bigger than all other services categories combined.
wingspar
16 hours ago
My understanding is Services includes the billions Google pays for Safari search default, reported to be $20 billion a year.
tpurves
16 hours ago
Around a decade ago, even as they were just launching Apple Pay, Apple was trading at a multiple barely over 10x. Street was valuing Apple like a manufacturing OEM company. I remember buying a small chunck of shares at the time thinking, this is crazy, just the services revenue off of owning these platforms is going to become massive one day.
maximus_01
16 hours ago
Good investment decision and obviously the street was very wrong, but the reason the multiple was low was because of concerns earnings were at risk from a) their issues in China (which they solved, at least for now, but was a very valid concern at the time) and b) android eating them (there was a narrative they were about to be blackberried, or that android was doing what windows did to mac). There are good reasons why that didn't happen.
lateforwork
16 hours ago
Revenue growth is more interesting than raw revenue: iPhone up 6% YoY, Mac up 13%, iPad flat, Wearables, Home, and Accessories flat.
So Mac is doing very well!
gigatexal
8 hours ago
Mac hardware has been the best it’s ever been.
Though if the Mac Pro with all those slots could run nvidia GPUs I’d be even crazier I think.
tsimionescu
16 hours ago
> Next 5 years or so (or even less) both the iPad and the Wearables, Home and Accessories category will overtake the sales of Macs.
I view this the exact opposite way. The death of the laptop in favor of tablets has been touted for about a decade now, and it has still failed to materialize. Wearables have even surpassed the iPad.
Not to mention, the Mac laptops have seen a recent surge of popularity last few years, due to still being the only realistic ARM-based laptop, with the battery life / weight vs performance you get from this. This is still likely to remain the reality for at least a few years, and thus they're likely to snowball even more based on this reputation.
Gigachad
15 hours ago
Even if people still own laptops, if they aren’t using them as much they aren’t going to upgrade as frequently and they aren’t going to buy the expensive models.
Theres also the fact much of the developing world went straight to mobile, skipping laptops.
tsimionescu
3 hours ago
And yet MacBooks, some of the most expensive laptops, ate out selling iPads, and outgrowing them. I don't think the data points in the direction of your argument, quite the opposite.
racl101
17 hours ago
If they ever stopped making Macs guess I'd start using Linux other than just for servers.
seemaze
16 hours ago
Framework desktop incoming here. (mac/iPad/i)OS 26 tipped me over the edge. Eyeing whether 7 years of GrapheneOS on a pixel will suffice as well..
gigatexal
8 hours ago
Good luck. I went the other way on the laptop desktop side (I was always an iPhone guy throughout it all). I’m super happy. I won’t go back.
ikamm
16 hours ago
One would hope that before ceasing to make the hardware that they open it up and actually allow you to install other OSes
lapcat
17 hours ago
These are the wrong numbers. You posted the 2024 numbers, not the 2025 numbers.
2025: iPhone $209.586 billion, Mac $33.708 billion, iPad $28.023 billion, Wearables, Home and Accessories $35.686 billion, Services $109.158 billion, Total $416.161 billion
haunter
17 hours ago
Yeah you are right, my bad! Fixed
lapcat
17 hours ago
I think your conclusion is also wrong. iPad sales are flat, and wearables are actually declining:
(Wearables, home, and accessories already surpassed Mac sales, although I don't know what exactly is included in accessories.)
Also, I don't think it's useful to compare wearables to Mac, because Watch isn't much of a computing platform, AirPods aren't a computing platform at all, and Vision Pro has almost no sales. This category is mostly accessories to iPhone.
https://sixcolors.com/post/2025/10/charts-apple-caps-off-bes...
ghaff
16 hours ago
I find iPads only marginally interesting now that I don't travel as much. Although the newer magnetic keyboards make them more usable as laptop replacements than they used to be. (Still not totally sold--maybe next longer trip.)
Re: Macbooks generally. My mind was somewhat blown when a former co-worker told me their kid didn't want a Macbook. They were fine with an iPhone for their schoolwork.
Personally, I still find MacBooks as the least replaceable category--other than the iPhone. Anything else I could live without as needed.
fyrn_
16 hours ago
Wearables may include lightning charger cables :) ?
browningstreet
17 hours ago
Not too long ago the iPad was painted as a disappointing product line, relative to the iPhone. It's still bigger than the entire Mac business. Alas.
EDIT: Ack, you're right. Bad comment, self.
lapcat
17 hours ago
No, iPad is not bigger than Mac. It's smaller. Look again at the numbers.
user
17 hours ago