When a stadium adds AI to everything, it's worse experience for everyone

154 pointsposted 19 hours ago
by wawayanda

83 Comments

Someone1234

18 hours ago

I was recently at an events center, that has replaced all of their vending machines with machines that require me to install an app(!) to purchase a product. Literally, didn't take cash or credit - just via app.

Per the marketing on the side, this is meant to be for my benefit in order to earn "points" and get offered "deals." I don't think I have to tell you that I did NOT install the app, and just walked further to buy one from a vendor.

There is a massive arrogance problem within tech. Everyone thinks their product should be the center of everyone else's universe. The best products are invisible/get out of the way.

clan

18 hours ago

The arrogance is not that they think they're the center of the universe. It is much worse.

I hear a lot of talk about how much pain you can inflict on people and how to extract the most value from that. Last I heard it was from a couple of media types discussing radio commercials. No care for their actual product for the end user - but an evaluation of how much people would suffer before tuning away.

Actual professional pride and care is sooo last century.

svachalek

18 hours ago

Sadly. It's like how modern bridges can be built with less materials than old ones, now that we can calculate precisely the minimum we use pretty much exactly that. Things have gone exactly the same way with consumers over the past 30 years, businesses have learned exactly how badly they can treat you and step up to that line at every opportunity.

throwaway48476

18 hours ago

Bridges are public goods. If the public spends less on material they can afford to build additional bridges and create value for more people.

potato3732842

17 hours ago

>If the public spends less on material they can afford to build additional bridges

Except what happens is that now that we can build them cheaply they waste the same amount of money by turning what could have been simple I beams into a mirror finish exercise in "art" nobody asks for and was bike-shed into oblivion until the whole budget and more was used up. So the public doesn't actually reap any benefit. It just makes work for more parties on the dole. We don't actually get more bridges. We get a bigger racket.

throwaway48476

17 hours ago

Its not the fault of the engineers, they just did a job. The parasites come from elsewhere. I read that in order to build a reactor in the UK they spent 350 pages in the plan discussing how jobs would be given to various minority groups. Everything government touches is a racket now.

gruez

12 hours ago

Source? A section about how it benefits minorities seems plausible but 350 pages does not.

kulahan

16 hours ago

Who even reads all of that? Is it just all in there so someone who says "I really care about <extremely rare ethnic minority>, so I want to make sure they're represented", or is someone actually sitting down and reading 350 pages of job allocations??? I can't imagine a worse punishment, honestly.

potato3732842

15 hours ago

Some poor fucking secretary has to read all that shit so that their boss can be advised whether the application is compliant. It won't actually be analyzed unless those sections are sub-par at which point bickering over them becomes a lever the government can pull to extract more flesh. The applicant is forced to go back and say "well we'll hire a minority" or whatever to shore up that section.

throwaway48476

16 hours ago

On a society level I think everyone realizes the ship is sinking and just looting everything they can before running for the lifeboats.

Bureaucracies became a spoils system. In the 60s the civil rights movement would boycott companies and then demand favors. Minority groups realized the moral weakness of western society and are just in it to loot whatever they can. For them the 350 pages of spoils are very important.

fragmede

14 hours ago

Thankfully (maybe) LLMs.ate great at generating text,which is believe will help streamline some of the more paperwork-generating processes.

GLdRH

17 hours ago

You're right. If the minimum amount is actually the minimum and not less than necessary, you don't need to exceed that.

What the poster before wanted to imply was that we sacrifice safety or sustainability or some value other than material/money (which may well be true).

throwaway48476

17 hours ago

Usually something is sacrificed in the name of extractive profit. With public spending it's just less taxes.

lotsofpulp

16 hours ago

And

> businesses have learned exactly how badly they can treat you and step up to that line at every opportunity.

Will help numbers in your 401k or pension plan go up.

HWR_14

16 hours ago

Those two discussing it probably felt a great deal of professional pride they can get the volume to within a tenth of a decibel of the maximum tolerable volume before someone changes the channel

throwaway48476

18 hours ago

I call it the 3M strategy. Misery Makes Money

m463

17 hours ago

I think of a friend who worked at a bank, and a colleage decided to show him "how the world really worked"

He got out a big printout and started showing the different demographics and their habits.

"<ethnic> woman, with a little bit of college" - she will get a credit card, charge it up to the limit, then make the minimum payment... forever.

"<ethnic> man, no college" - he will get a credit card, charge it up to the limit, might make one payment, never make another payment ever.

Then he went on to say, corporations will slant their advertising to target demographic #1 with credit card advertisements. They will make their advertisements disappear from view from demographic #2.

I kind of wonder if the whole vending system is slanted around these kinds of things. Sports fan, uses phone indiscriminately for everything, sell him an impulse snickers bar with an app, then load him down with ads for payday loans.

mattgreenrocks

17 hours ago

Nothing against sports fans, but your comment made me wonder if all the grocery stores hopping on the “game day” wave for advertising campaigns are doing so bc their data shows that sports fans are easier to sell to.

bombcar

15 hours ago

They’re certainly (stereotypically) much less likely to know the “normal” price for something than their (stereotypically) wives do.

So, yes, way easier to sell to.

pjmlp

7 hours ago

In Germany this has gone much worse lately.

We had a card for earning points across multiple brands of supermarkets and other kinds of consumer shops.

One of those chains, Rewe, decided they didn't want to share the points with the others and went ahead, creating their own mobile app for consumer points.

The remaining chains, not wanting to stay behind, decided to do exactly the same.

Now almost every chain has withdrawn from the card program, moved into their own little app, and expect every customer to install all their apps.

I refuse to follow along, and get into interesting discussions, because employees naturally following orders that they have to nag everyone, cannot understand that I rather pay more than installing and giving my data to every chain in exchange for a few euros in discounts.

2ICofafireteam

2 hours ago

I believe vending machine operators that take card payment have to deal with a lot of charge-backs. Perhaps this is a workaround?

OptionOfT

17 hours ago

It's all about the pop-ups & tracking. The same reason that McDonald's wants you to install their app.

influx

18 hours ago

Lumen Field in Seattle just installed some Amazon Just Walk Out vendors this year. I'm happy to report you don't need to be logged into Amazon or have an app. I double clicked my phone to swipe my Apple Pay before I walked in, grabbed a beer and walked out.

It was fantastic.

bgirard

18 hours ago

The big issue I have with this experience is that you don't get a clear charge price before you leave. So you have to check a page either some minutes or hours later and hope that the total is correct. Like the article said, I don't love the idea of being charged for 3 overpriced bottles of water when I only took two. I'd rather just settle my transactions in the moment than try to remember what my total was and dispute things later from memory on the occasional times it's wrong.

teeray

11 hours ago

> you don't get a clear charge price before you leave. So you have to check a page either some minutes or hours later and hope that the total is correct

Oh, I’m very much sure this is a feature. Because, you see, only some percentage of people will actually look at the receipt. Some fraction of them will notice the error. Some fraction of those people will actually be motivated to spend their time on the phone clawing back an extra $8 water. The complement of that small percentage is a lucrative chance to sell the same overpriced water more than once.

sleazebreeze

17 hours ago

Aren't all these transactions checked by a human after the fact? IIRC I interviewed someone who worked on this and thats what they said.

canucker2016

15 hours ago

from https://www.cnn.com/2024/04/03/business/amazons-self-checkou...

   Amazon had used roughly 1,000 humans in India, according to some news reports, to help monitor accurate checkouts. The company told CNN it’s “reducing the number of human reviews” while developing the “Just Walk Out” technology. Amazon said besides data associates’ main role in working on the underlying technology, they also “validate a small minority” of shopping visits.

vrighter

6 hours ago

So they released the product before they even developed it. The sad state of software nowadays

tumnus

14 hours ago

Yes, it was the mechanical turk solution.

robotnikman

18 hours ago

At the very least the is how it should be done. Having to download and install an app, then login, then connect payment info, etc... Sounds like such a pain I wouldn't even bother.

kridsdale3

16 hours ago

Climate Pledge Arena has these too. I love them! No lines, no human interaction. Grab your M&M's and beer and GTFO.

bombcar

15 hours ago

Any store is a Just Walk Out if you’re ballsy enough.

nitwit005

15 hours ago

It's not tech related. Previously, they all did this with various cards. People were walking around with a giant stack of loyalty or store credit cards in their wallet with a rubber band wrapped around it.

There is a store I shop at where every purchase, they ask every single customer if they "have a phone number with them", which they can type in on the point of sale device. I've waited behind people trying to remember their old phone number.

1718627440

an hour ago

That didn't come with all the tracking and privacy implementations though.

reaperducer

18 hours ago

replaced all of their vending machines with machines that require me to install an app(!) to purchase a product

I saw this at a Simon mall recently.

I took a picture of the machine. Across the front of the door is a banner which reads:

  1. Scan the QR code
  2. Create profile
  3. Scan again to unlock door
  4. Close the door
  5. You're one drink closer to a free drink!
I'm not going to jump through hoops like a circus animal for a Mr. Pibb. I used the water fountain instead.

xdfgh1112

8 hours ago

In Japan they are also pushing an app for vending machines, but you immediately get three free drinks (then nothing after). It got me to sign up anyway.

frogperson

18 hours ago

I agree with the arrogance. I am just so tired of poor software consuming hours to troubleshoot. technology was supposed to makes things easier, not turn every interaction into a chore or a debug session.

ryandrake

18 hours ago

> You place all your items on the white shelf with some space between them. Although they were clearly designed to be a self-checkout experience, the stadium had a staff member rearrange your items, then for about 30 seconds the kiosk would be thinking. After, it would pop up all items on the menu, and the staff member would have to tap to confirm what each item was.

Maybe we're just calling all forms of automation and computer vision "AI" these days because it's sexy. Anyway: any automation that requires a human staff member to intervene to complete every run is not automation: It's just adding unnecessary technology and making the process worse. Imagine if each grocery store self-checkout required a human staff member to scan items, re-arrange things, and confirm checkout.

mablopoule

18 hours ago

> Maybe we're just calling all forms of automation and computer vision "AI" these days because it's sexy.

Funny thing is, at first it was the other way around! 'Computer Vision' has always been a sub-field of AI, but the term was more widely used by academics during a previous AI winter as a way to avoid the tainted 'AI' label.

TSUTiger

18 hours ago

They do that at Circle K[0] today using the same tech from Mashgin. It's meant to be a self-checkout, but you literally have one employee standing and watching this one checkout (sometimes 2-3, but usually 1-2). It's not always accurate, requires some hand-holding at times, and slows down the already slow lines at Circle K. It's a bit faster than the article implies and does not require a staff member, but still slower than a human would be.

Meanwhile over at QuikTrip, there's one person checking out two people at a time. Suffice to say, if both stores are available, I will always choose the QT.

[0]: https://www.youtube.com/watch?v=-c1kbWAttus

kulahan

16 hours ago

I use circle-K because it's like 3 blocks from me. The self-checkout seems to work fine. I buy alcohol on the rare occasion I drink, and even then the cashier just steps to the side for one moment to check my ID, presses a button, and then goes back to what he's doing with someone/something else. It never overcharges me, at least, and it always seems to pick things up in just a couple moments. I suppose I take the time to space them out a bit, but I always seem to have a perfectly reasonable experience.

That being said, I see the same one-person-two-registers thing at 7-eleven, and it's very, very fast.

rsynnott

3 hours ago

... In what possible way is this better than a normal self-checkout machine with a barcode reader, of the sort that's been around since the 90s?

olliepro

17 hours ago

> any automation that requires a human staff member to intervene to complete every run is not automation

Not strictly true. Barcode readers are used by humans and are definitely automation. The ironic part though is that the automation going on here is literally object classification, which humans are good at.

The play may be to collect data and make their system better.

russdill

18 hours ago

I've used one of these at Lihue airport. It was slightly finicky, but fine and required no staff member assistance.

neilv

17 hours ago

I came here to paste that quote. It sounds like a disaster of poor HCI around not-ready-for-prime-time tech implementation. That's not even a great PoC demo to get funding, much less deploy into production.

Maybe they were emboldened because many companies still can't even do decades-old UPC barcode scanner self-checkouts well?

The closest self-checkout to working reasonably well I see regularly would be at Whole Foods Market, at least just using the low-tech UPC and scale. I only have a few nits about it.

(Though, within the last week, the usual duct-taped-on off-the-shelf hand scanner apparently saw the wrong barcode on the front of the product label (yes, some brand did that), which wedged the station, and the employee who came over seemed like they might think I was trying to defraud the store. I've coded for a few of those scanners before, and they provide a mix of automagical easy high-value behavior and major pitfalls. There are a few kinds of interfaces, and a large fleet of settings, and you really have to wrestle the device to the ground, to make every scenario bulletproof. If the integrator wasn't careful, for some of them, you can even reprogram or brick them with an in-band barcode, and disabling this feature is buried among the numerous settings.)

The worst self-checkout I'm currently exposed to is the dumpster-fire of a major chain, which goes out of its way to fill the UI with garbage, and then doesn't do even basic sensing and state flow right. They really need to look at WFM design, and then go even further in that direction, and get the state model right. While making sure that no one's bonus is tied to garbage and dark patterns on the screen.

(Also, for return customers who nope right out of the self-checkout headache, and go to the human checkout, or get directed to it by the attendant who's glaring at all the self-checkouts, they need clean their CC terminal keypad that's visibly caked with crud, like maybe it hasn't been disinfected in a year. Especially since they mandate repeated use of it when it should default to working with just a card tap/swipe, for a high-traffic location for many sick people.)

baggachipz

18 hours ago

> Imagine if each grocery store self-checkout required a human staff member to scan items, re-arrange things, and confirm checkout.

They always have at least one person going between each self-checkout kiosk helping confused and upset customers. Meanwhile, 1 traditional checkout lane is open with a long line. Self checkout is great to use if you know how and have a handful of items, but it sucks with a full cart due to space constraints and the bag scales being finicky.

dwd

12 hours ago

Australia has had self-checkout in supermarkets and larger retailers for nearly 2 decades now.

Usually you will have a single staff member responsible for 4-10 checkouts to override the machine when your product doesn't register a weight, or you move items off the scale too quickly, and it wants them to check it.

It generally just works and is a lot quicker if you're just scanning a few items; surprised it hasn't really taken off in the US.

Most of the issues these days are when they introduce new features like less tolerance on the weight (sometimes adjusting already scanned items trips an error) or auto-scanning fruit and vegetables.

Izkata

15 minutes ago

Depends on the location. My grocery store has had self checkout for a decade or so and I'd say more than half of people use it.

wildzzz

11 hours ago

I think the major difference is whether or not the machine weighs the bagging area. When it's not weighing it, you can scan fast and any weirdness is ignored. If it does check the weight, you have to not only deal with wrong weights in the system but also moving anything around or very light items will trip the alert. Generally the nicer the neighborhood, the better chances you'll have finding a non-weighing self-checkout.

I'm not stupid, I know why these measures exist but there's likely a smarter way to let the small things go. Find a way to add percentages to the alerts so that it won't trigger if I rearrange the bags. Factor in the price of an item as well so that it's triggering on meat that doesn't weigh right versus a can of beans.

reaperducer

17 hours ago

Meanwhile, 1 traditional checkout lane is open

I wish. The Wal-Mart near me no longer has staffed checkouts between 6am (opening time) and 8am. That's two hours in the morning of robots-only. I don't know about in the evenings.

traditional checkout lane is open with a long line.

I use the traditional check-out line whenever I can because where I live, the self-check line is almost always longer. It's not hard to keep an eye on the last person in the self-check line when you go to a real register to see which is faster.

I'm not a fireman on call. I'm OK spending an extra 45 seconds in a traditional line to keep a low-skilled human being employed.

ryandrake

16 hours ago

I don't even think it's about going faster. In my experience, a traditional checkout staff is much faster than the self-check out. First of all, it's fantastically batched and pipelined. While the person in front of me is being checked out, I load all of my groceries onto the conveyer. Then, when it's my turn, the clerk does one motion over and over very quickly, and puts it on another conveyer that whisks it out of the way. When there's dedicated bagging staff, it's even more parallel.

Contrast that with self-checkout: There is no conveyer. You have to reach into your cart, grab one item, run it across the scanner, and place that item in a bag, then reach back over into the cart, grab one item, and so on. No pipelining at all.

I go the traditional staffed checkout route for the speed.

jerlam

15 hours ago

This probably doesn't work for groceries, but Uniqlo (a clothing retailer) tags all their items with RFID. You put all your items in the "checkout box" at the same time and just pay, no scanning required.

Here's a video of it in use: https://www.youtube.com/watch?v=GqPfYnVKwGI

ToucanLoucan

18 hours ago

> It's just adding unnecessary technology and making the process worse.

Oh it's not JUST that, I'm sure it's also a data-harvesting scheme, because what isn't these days?

nicbou

8 hours ago

And at one point or another, a way to upsell in ways that employees refuse to do. See the McDonalds kiosks.

bgirard

18 hours ago

> The person in front of me bought two items and saw she got charged for three. Since there were no paper receipts, she took a photo of the machine before going to the guest services to complain. I missed ten minutes of the game getting water.

I wish payment processors / consumer protection would have a significant penalty for sloppy overcharges. I've had to deal with sloppy overcharges like this (one for over $1,000) and you lose a lot of time and the outcome is just 'oppsies, my bad'. There's very little repercussion for sloppy overcharges so it's easy for them to perpetuate.

Doxin

8 hours ago

Back in the olden times overcharging like that would be dealt with the same way as theft would. I'm not entirely convinced it's the wrong way to go about things. It's how the concept of a bakers dozen came to be. Better give everyone 13 in a dozen, just in case you ever miscount.

cainxinth

2 hours ago

I was at a ballpark and they had self checkout everywhere, except they were usually manned by staff. So I picked out my item, put it on the scanner, and then the staff member would select the checkout button on the screen. Literally that was all they did. And then the screen asked for a tip and the person stared at me expectantly like they had just carried my luggage up two flights of stairs.

pllbnk

6 hours ago

People overestimate computer vision and other AI capabilities. A few days ago I had a relative struggle to open some fancy cosmetics box. Another relative decided it would be helpful to photograph it and send it to ChatGPT for help. Coincidentally, not that long ago I also heard someone telling about the recent AI advances on the radio and talking how they send photos of things and ChatGPT helps them figure out how to use them instead of reading those boring manuals.

I guess that's what marketing does to the people. But also it doesn't take many failures and broken expectations until those people decide that it's not worth the effort and stop using these tools entirely.

lykahb

18 hours ago

Once you enter the stadium or a concert, you become a part of the captive market. There exists an incentive to limit your choices and extract as much value out of you as possible. The limit to that is mostly defined by the organizer decency and the amount of pushback.

The experience is usually better at the smaller venues that aren't a part of strong fandom and more sensitive to the customer sentiment: indie cinemas, comedy clubs, etc.

drweevil

2 hours ago

>On the bright side, the billionaire stadium owners probably got to reduce their staff in the process while maybe increasing profits.

This is the root problem. When you take people out of the economy, what's the point of having such an economy? Such an economy cannot last indefinitely and will eventually be replaced by one that will.

x______________

5 hours ago

Author went on to claim smaller portions as the closing line of the article but only pictured 2024 meals and 2025 machines and lineups for said machines.

An opportunity to post facts was lost, and for now until it won't, remains anecdotal.

foxfired

15 hours ago

This isn't just enshittification, it's hostile software [0]. When you dominate a space, for example being the only vendor in the stadium, you can impose whatever you want on customers. There are no options, you can tell customers to select between yes or ok, this is the only way to pay for hotdogs now. As an LA resident, the rate at which we implement these broken and invasive services is alarming.

[0]: https://idiallo.com/blog/hostile-not-enshittification

CGMthrowaway

18 hours ago

By "Everything" I guess the author means "Concessions checkout"? I was looking for another example and never got one.

heyheyhey

16 hours ago

And that wasn't really AI, it was more like automation.

Was hoping the article would be about stadium experiences like the announcer, jumbotron, etc. all being AI-driven. When I judge the experience of gameday, concessions are like third on that list. Disappointed with the content.

HelloUsername

9 hours ago

At least they added a photo of him and his pall Greg

caminanteblanco

15 hours ago

Circle K has had these rolled out in Arizona for several years now, and honestly they're pretty flawless there. I've used the self checkout hundreds of times at this point, and Circle K has a pretty huge selection of products. When it's 2AM and you're waiting to buy a monster, it's nice not having to wait 45 seconds for the one clerk to finish that they're doing so they can ring you up.

I'm not sure why the performance at this stadium was so vastly different.

glkindlmann

13 hours ago

Circle K in Chicago has them too. Employees are constantly needed to monitor things at checkout. If items aren't clearly separated (which is easy to do out of haste, not malice) it will under-count. The same cashiers at the same store were much faster at checkout than these machines are.

jrochkind1

15 hours ago

Maybe they can only sell 30% as much stuff because it's so slow, but it sounds like they probably laid off at least 50% of their previous staff -- so everybody wins!

scrps

13 hours ago

Tangential: Can someone more in the know answer this for me? What happened to RFID for things like this? I know it is used elsewhere but it seems like that would be a much faster and lighter weight solution for self-checkout.

ivanjermakov

15 hours ago

One can replace "stadium" in the title with nearly any other product/service and still make sense.

twalla

15 hours ago

A small price to pay to make the Not Hotdog app from Silicon Valley a reality.

conartist6

4 hours ago

Another little piece of the bubble story: outright lies about gains made

AlexandrB

18 hours ago

Isn't this the purpose of a lot of AI? To provide "good enough" alternatives to human labor. Why would anyone expect AI to make things better rather than cheaper or more profitable?

rsynnott

3 hours ago

In this particular case, it seems mostly use cases that were solved some decades ago with _barcodes_, so it's not even cheaper or more profitable. There's already an alternative to human labour which works for better for this sort of application.

esafak

16 hours ago

Computers can do some things better than humans; recognize and generate speech, when accents are involved at either end.

nicbou

8 hours ago

And nag and upsell well past the point humans feel comfortable doing.

ThrowawayTestr

17 hours ago

Except there's still a human that has to confirm everything the computer did

s17n

19 hours ago

The article starts by blaming AI for the reduced food menu, a speculative claim which the author made no attempt to validate and which is almost certainly incorrect. I stopped reading right there.

TSUTiger

18 hours ago

You should've read further.

In reality, when getting out first to market, it might be difficult for "AI" to decipher if a user added 1 of 5 available sauces to their chicken wings, so to reduce the likelihood of this error, you remove it until the technology is more mature. Speculative sure, but a strong assumption, and I doubt Mashgin would confirm this.

s17n

17 hours ago

Its definitely wrong - I've used these exact checkout systems at places with way longer menus than any stadium has ever or will ever have. Even if that wasn't the case, it would still be way too speculative of premise to be worth seriously discussing, especially when the Occam's Razor "they reduced the menu size because its easier, they have a captive market, and why try to make good food when you can just charge $20 for a beer" explanation is right there in front of you.

HelloMcFly

2 hours ago

When the menu reduction coincides with the introduction of vision-based checkout, I don't think it's an obvious overreach to link the two together. It may be right, it may be wrong, but this wasn't journalism, just a guy's experience, and the root cause of that decision doesn't change what the article is actually trying to communication.