> In its lawsuit, Smucker alleges consumers are “deceived into believing that Defendant’s product is in some way sponsored by, originates from or is affiliated with Smucker, when, in fact, it is not.”

Baloney. Trader Joe's obviously went out of their way to make their product packaging look entirely different. The TJ knock-off is less deceptive than any store-brand Pop-Tarts or Corn Flakes.

Here's the strategy that Smucker should be using - https://www.consumerreports.org/cro/news/2014/09/cheerios-be... - same nutrition, better taste.

I'm shocked that this is even a thing. If you like eating crust-less sandwiches, then you're weak, your bloodline is weak, and you'll never survive the winter.

They may be feeling the heat from the renewed push against Ultra Processed foods. Though the category remains legally undefined, their ultra-sweetened products would probably be a target. Even their sugar-free products use many artificial dyes, which are already being targeted.