J. Presper Eckert and John Mauchley used to be considered the real fathers of computing. They were the architects of the ENIAC, which was close to being a stored-program general purpose digital computer, and, eventually, when a memory unit was bolted on, became one. When the Moore School of Electrical Engineering wanted the patent rights to any new work Eckert and Mauchley did, they quit and formed a startup - Eckert-Mauchly Computer Corporation. That became UNIVAC.
The big question at the time was whether the sheer complexity of something like a UNIVAC would be cost-effective. Watson of IBM opined that there might be a market for six computers. IBM was building a few computers for the Atomic Energy Commission and such, and they were seen as niche products. The Turing/Von Neumann line of development all fed into that defense niche.
UNIVAC was bought by Remington Rand, which had a competing line of tabulating machines.
(Entirely mechanical. Almost completely forgotten.[1]) Unlike IBM, Remington Rand saw electronic digital computers as the next step to the future.
Remington Rand not only had the UNIVAC I, the Eckert-Mauchly machine, built. They built all the
peripherals for data processing - the tape drive (the UNISERVO), the line printer, the typewriter-sized printer, the card to tape converter, the tape to card converter, and the keyboard to tape device (the UNITYPER) So, while it was expensive, the UNIVAC could do routine data processing, far faster than the tabulating machines.
UNIVAC then sold the US Census Bureau two UNIVAC I computers. Census was, at the time, the largest tabulating machine customer of IBM, and rented several acres of tab machines. They were all on 30-day rental, that being what IBM insisted upon. Once the UNIVAC I machines were running, most of them became unnecessary, and the rental was cancelled. This was a huge shock to IBM as a corporation. (And the IBM salesman, paid on commission.) That's what kicked IBM into getting serious about computers.
[1] https://www.museumwaalsdorp.nl/en/museum-waalsdorp-2/history...