littlecranky67
2 hours ago
This is a death blow to the Intel GPU+AI efforts and should not be allowed by the regulators. It is clear that Intel needs the downstream, low-cost GPU market segment to have a portfolio of AI chips based on chiplets, where most defective ones end up in the consumer grade GPUs based on manufacturing yield. NVidias interest is now for Intel not to enter either the GPU market, nor the AI market - which Intel was preparing for with its GPU efforts in recent years.
elAhmo
23 minutes ago
Regulators? In this administration?
There is no such thing.
usefulcat
4 minutes ago
Oh, there absolutely is where freedom of the press is concerned. Look no further than the new 'bias monitor' at CBS.
NewJazz
15 minutes ago
Wdym FCC just shut down that antifa Jimmothy Kimmithy.
SlightlyLeftPad
2 minutes ago
Not shut down; regulated.
bogwog
2 hours ago
Intel had an opportunity to differentiate themselves by offering more VRAM than Nvidia is willing to put in their consumer cards. It seemed like that was where Battlemage was going.
But now, are they really going to undermine this partnership for that? Their GPUs probably aren't going to become a cash cow anytime soon, but this thing probably will. The mindset among American business leaders of the past two decades has been to prioritize short-term profits above all else.
pchangr
an hour ago
I remember when I was studying for an MBA.. a professor was talking about the intangible value of a brand .. and finance.. and how they would reflect on each other .. At some point we were decomposing the parts of a balance sheet and they asked if one could sell the goodwill to invest in something else .. and the answer was of course .. no… well.. America has proven us wrong .. the way you sell the goodwill is to basically enshittification.. you quickly burn all your brand reputation by lowering your costs with shittier products .. your goodwill goes to 0 but your income increases so stock go up .. the CEO gets a fat bonus for it .. even tho the company itself is destroyed .. then the CEO quickly abandons ship and does the same on their next company .. rinse and repeat… infinite money!
benced
an hour ago
The likelihood intel AI was going to catch up with efforts like AWS Trainium, let alone Nvidia was already vanishingly small. This gives intel a chance at maintaining leading edge fab technologies.
I feel bad for gamers - I’ve been considering buying a B580 - but honestly the consumer welfare of that market is a complete sidenote.
overfeed
39 minutes ago
> The likelihood intel AI was going to catch up with efforts like AWS Trainium, let alone Nvidia
...and yet Nvidia is not gambling with the odds. Intel could have challenged Nvidia on performance-per-dollar or per watt, even if they failed to match performance in absolute terms (see AMD's Zen 1 vs Intel)
justincormack
2 hours ago
Consumer gpus are totally different products from the high end gpus now. Intel has failed on the gpu market and has effectively zero market share, so it is not actually clear there is an antitrust issue in that market. It would be nice if there was more competition but there are other players like AMD and a long tail of smaller ones
tw04
2 hours ago
>Consumer gpus are totally different products from the high end gpus now. Intel has failed on the gpu market and has effectively zero market share, so it is not actually clear there is an antitrust issue in that market. It would be nice if there was more competition but there are other players like AMD and a long tail of smaller ones
I'm sorry that's just not correct. Intel is literally just getting started in the GPU market, and their last several releases have been nearly exactly what people are asking for. Saying "they've lost" when the newest cards have been on the market for less than a month is ridiculous.
If they are even mediocre at marketing, the Arc Pro B50 has a chance to be an absolute game changer for devs who don't have a large budget:
https://www.servethehome.com/intel-arc-pro-b50-review-a-16gb...
I have absolutely no doubt Nvidia sees that list of "coming features" and will do everything they can to kill that roadmap.
tapland
3 minutes ago
[delayed]
raincole
37 minutes ago
"Intel getting started in GPU market" is like a chain smoker quitting smoking. It's so easy that they have done it 20 times!
bpt3
an hour ago
Intel has been making GPUs for over 25 years. Claiming they are just getting started is absurd.
To that point, they've been "just getting started" in practically every chip market other than x86/x64 CPUs for over 20 years now, and have failed miserably every time.
If you think Nvidia is doing this because they're afraid of losing market share, you're way off base.
bigyabai
an hour ago
224 GB/s
128 bit
The monkey's paw curls...I love GPU differentiation, but this is one of those areas where Nvidia is justified shipping less VRAM. With less VRAM, you can use fewer memory controllers to push higher speeds on the same memory!
For instance, both the B50 and the RTX 2060 use GDDR6 memory. But the 2060 has a 192-bit memory bus, and enjoys ~336 GB/s bandwidth because of it.
privatelypublic
an hour ago
Tell me again, how fast can you move data from system ram to vram?
bigyabai
an hour ago
Over a PCIe5 x8, ~31.5gb/s.
realityking
an hour ago
> it is not actually clear there is an antitrust issue in that market
Preempting a (potential) future competitor from entering a market is also an antitrust issue.
Dylan16807
16 minutes ago
Other than the market segmentation over RAM amounts, I don't see very much difference. There's some but there's been some for a long time. Isn't AMD re-unifying their architectures?
dagmx
2 hours ago
The regulators want this because it’s bolstering the last domestic owned fab.
Any down the road repercussions be damned from their perspective.
lvl155
2 hours ago
Intel doesn’t deserve anything. They deserve to disappear based on how they ran the company as a monopoly. No lessons were learned.
ErigmolCt
an hour ago
If anything, it might be more of a strategic retreat or a hedged bet
JustExAWS
20 minutes ago
Right now, for the US national interests, our biggest concern is that Intel continues to exist. Intel has been making crappy GPUs for 25 years. They weren’t going to start making great GPUs now.
Besides, who would actually use them if they don’t support CUDA?
Everyone designs better GPUs than Intel - even Apple’s ARM GPUs have been outpacing Intel for a decade even before the M series.
trenchpilgrim
3 minutes ago
> They weren’t going to start making great GPUs now.
But that's exactly what they started doing with Battlemage? It's competitive in its price range and was showing generational strides.
> Besides, who would actually use them if they don’t support CUDA?
ML is starting to trend away from CUDA towards Vulkan, even on Nvidia hardware, for practical reasons (e.g. performance overhead).