Let's say you've built the perfect SaaS: you've built the perfect tool for a customer and put it in front of them, excited to save them time/money/energy. And?

They don't want it! They don't want to learn your new fancy software.

But what do they want? Solutions: someone to do the job for them. That person doing the job could be leveraging SaaS on the backend, but these businesses have 0 appetite for doing the new work themselves.

AI enables solutions to scale. Operations, communication overhead, manual sales processes: this is all ripe for automation + AI. What was once a fixed linear cost scaling has become a more attractive curve.