'Generali' sign atop insurer's skyscraper offices collapses in Milan

16 pointsposted 14 hours ago
by perihelions

6 Comments

entropiae

13 hours ago

I found online the project page in the builder's portfolio; by looking at it from the street level I though it was a much simpler structure

https://redesco.it/en/projects/generali-towers-sign-board-in...

metalman

9 hours ago

wild! the whole thing was supported from central base to allow a continious gap between the sign and the building, so that the two cranes for exterior building maintainance could run around the building perimitor on a mini railroad, the whole thing looks(looked), ambitious

seydor

13 hours ago

The other two signs are alive - they were their insurance policy

mslansn

14 hours ago

What does the (35 degree, lol) heatwave have to do with the sign collapsing to be worth mentioning? They get more transparent every day indeed.