'Generali' sign atop insurer's skyscraper offices collapses in Milan

16 pointsposted 7 months ago
by perihelions

6 Comments

entropiae

7 months ago

I found online the project page in the builder's portfolio; by looking at it from the street level I though it was a much simpler structure

https://redesco.it/en/projects/generali-towers-sign-board-in...

metalman

7 months ago

wild! the whole thing was supported from central base to allow a continious gap between the sign and the building, so that the two cranes for exterior building maintainance could run around the building perimitor on a mini railroad, the whole thing looks(looked), ambitious

seydor

7 months ago

The other two signs are alive - they were their insurance policy

mslansn

7 months ago

What does the (35 degree, lol) heatwave have to do with the sign collapsing to be worth mentioning? They get more transparent every day indeed.