What if most of that is utter nonsense some psychologist, like their former failed high priests like Zimbardo, Ariel & Co-Quaks, tell them, because real work is hard?

"Allen says artificial intelligence and machine learning could transform this even further – algorithms could look at your previous choices when you last visited a restaurant and suggest other items you might like.

“The restaurant industry has probably spent tens of billions of dollars over the years trying to understand menu design, menu engineering and psychology,” he says. “But the opportunities presented by the fourth industrial revolution are huge. Imagine being able to order a meal that has been designed to include your favourite foods with a single click.”

Well, no, as the article suggests, AI will instead be used to direct diners to the most profitable menu item.