The Product Hunt acquisition and the new wave of AI apps didn't help the platform.

Product Hunt is clearly featuring fewer products than before: - Last year between 60% and 98% of launches were featured. - The share dropped to 25% from the 25th of January. - In September 2024 only 10% of launches are featured

That leads to several issues: - Launches do not provide exposure to makers - This is killing Product Hunt’s viral loop as many founders will stop promotion activities if their launch is not featured - As the reasons to be featured aren’t transparent it adds a lot of uncertainty

Overall Product Hunt become a less interesting channel for founders, which can lead to a slow death of the platform.

Should you still consider launching on Product Hunt? Yes, but you need to go no-frill with your preparation. I provide recommendations about how to do so in the last part of my article.