Thanks. Great question, improved trust, quality and experience would be the main areas.

We can do better on trust by cultivating it from this caring demographic and supporting them with a fair process. Trust for example that the product you are buying is actually in the condition stated. Parents would likely pay a small premium for this.

We feel that competitors in this field have done well expanding globally but at the same time have not done enough to improve and move forwards the overall experience of buying and selling secondhand. Even as a tiny startup we feel we are already better than the market leader in some of these regards.

Lastly by targeting only parents it allows us to change and optimise the whole process for them specifically. For example we prioritise time saving features (no bidding or offers) and we can offer services that don't make sense to non parents (school clothing).

Thanks