> One thing that was particularly valuable was ensuring ensuring every proposal came with a "alternatives" section (called "competitors" in the NABC model). We also made sure that every proposal included "do nothing" as one of the alternatives, to provide an anchor for a discussion about what would happen if we simply didn't take on the problem at all (or stuck with whatever imperfect solution we were currently using)

(from <https://news.ycombinator.com/item?id=25623388>, January 3, 2021)

In that vein, what is the point of the Social Web Foundation? What if it didn't exist? What is the Social Web Foundation going to do that wouldn't get done if things just kept going the way they already are/were without it?