Why is no one mentioning Substack? It's an honest question. To me, in OP's situation, it's the obvious choice. What am I missing?
There are competitors out there as well if substack doesn't work for some reason!
I understand the desire to own one's own data and all that, but the most popular solutions are often popular for at least one or two good reasons!
Buttondown.com is really good, with a founder that still cares about the business.
Plunk will run you $1.5 every time you want to send out an email ($0.001/email * 1500)
Plunk is pretty much Amazon SES + an open source tool turned into a product. It's selfhostable but if you prefer software intended to be selfhosted then Sendy might work well for you too. Issue is Sendy costs $70~ upfront.
Plunk: https://useplunk.com
Sendy: https://sendy.co
Looks like usePlunk is solving a problem people had for long
I used emailoctopus for the newsletter I shut down a while back. Worked well, but you need to test it to make sure deliverability is good from the get go.
Came here to say the same thing. EmailOctopus (https://emailoctopus.com/pricing) is free for 2,500 subscribers and 10,000 emails per month.
There was a service called tinyletter.com but it is now defunct has MailChimp bought them and shut them down. Super simple UI, and free newsletters, it was awesome.
Gumroad is a free option. I run a programming newsletter with about 1000 subscribers.
ConvertKit (soon to be Kit) is free for up to 10,000 subscribers.
convertkit.com
(I work there)
You may consider MailerLite. Cheap and reliable.
SES + Sendy is pretty cheap but SES production approval is not very easy to get these day, specially for new projects
£34 a month
That’s not nothing and can feel like more than it should cost.
It’s also less than a one sided Xerox at Kinkos, that is cheap relative to historical newsletter costs and within the budget of any business and most organizations.
White listed email servers are what you are paying for. Tools and service are also what you are paying for. A hobby project might not need those, but it is a cost of doing business for a business. £34 a month can and should be passed on to customers. Good luck.