Efficiency isn't even on the list of goals for many of them, I think. If your business is essentially to sell electrical power on a cost plus basis, why would you want your customers to use less?

I got to take a tour of a major DC in 2003. Heavy, impressive security, multiple buildings, and rack after rack after rack with a CRT sitting on top, showing a burned in desktop or the 3d pipes screensaver.

My host informed me that something like 30% of their systems were >5 years old, having been the DC of the company that had been took over by the company that he was now working for. As far as anyone knew, there was no business use for them, but no one had the brave to start pulling plugs.

My favorite part of that story is: after we went through the security and saw all the access controls; we went round to the back door, unguarded, propped open all the time for airflow. I parked my pickup and we hauled out several carts of hardware my host was donating, filling the truck. Never saw security in that part of the visit.

If there isn't enough power, then why don't power companies just make more power?

Why is it the tech industry's responsibility to consume less resources?