afavour
an hour ago
Apple said "hey, can we not comply with the law", the EU said no, so it didn't launch. Seems pretty straightforward to me.
I can see why Apple might want to request an 18 month exemption, there's clearly extra work required to comply with EU regulations. But on the other hand it also feels like a straightforward play for consumer sympathy: let them get used to using it every day for 18 months, then pressure the EU to let it continue or you rip the feature away and anger users (who you then point to the EU as the problem)
It's not as if Apple doesn't have the money to dedicate a team to matching the EU's requirements on a deadline. They just choose not to.
eykanal
an hour ago
Google eng mgr here. I've worked on a few projects related to compliance with various government policies. This isn't "assign a two-pizza team to it, will be done in a quarter"; these types of compliance efforts can mean completely redoing multiple core systems to handle privacy, wipeout, audit, reporting, per-location policies, etc etc. These efforts can involve hundreds to thousands of people for multiple years.
Sure, there's a messaging component to this. However, any company that isn't trying to just skirt the law will aim to do this sort of thing correctly, and it's an enormous effort.
ornornor
a few seconds ago
Okay? I don’t see the problem, these requirements are known from the beginning so if complying wasn’t planned and requires re-architecturing the software to make it happens that’s on the engineering org not on the EU regulator. Unless I’m missing something?
afavour
an hour ago
To me that reads as an even greater reason not to delay it. If you knew the restrictions day one you’d be able to engineer the system to accommodate them. Waiting until post launch now means a massive amount of re-engineering.
I know it’s not quite as simple as that but I do think it shows Apple are more interested in blaming the EU than reducing the potential issues ahead of time.
JumpCrisscross
an hour ago
> If you knew the restrictions day one you’d be able to engineer the system to accommodate them
This slows down deploying the system globally. Particularly if the target is moving, it may make sense to build lightly so one can pivot, and then build in the compliance stuff after you know you have a winning configuration.
The EU has its laws. Apple has its strategy. The only thing I fault anyone on is the public bickering.
dylan604
5 minutes ago
If Apple is so pro-privacy like that claim, then they'd look for the most strict international privacy laws and abide by them. Then they could feel safe in knowing they could release the product anywhere. The fact they want to make the product available under the "rules" of the least privacy protecting countries first says a lot to me
JumpCrisscross
3 minutes ago
DMA is about competition, not privacy. Apple weren’t requesting a GDPR waiver.
jefftk
an hour ago
Laws and strategy are not fixed, and public bickering is part of how they get optimized.
JumpCrisscross
28 minutes ago
That’s fair. Apple bickers in the EU and U.S. It doesn’t in China. I have a clear preference for one set of political systems.
Forgeties79
an hour ago
I imagine complying with all kinds of laws and regulations slows releases in some way or another and having none of them would allow people to ship faster, so what makes these EU regulations so distinct? Do what you have to do to comply with the law and release, as always.
JumpCrisscross
an hour ago
> complying with all kinds of laws delays release in some way or another and having none of them would allow people to ship faster, so what makes these EU regulations so distinct?
DMA was designed to be a comprehensive regulatory suite. Lawmakers knew it would be onerous; that’s why it only applies to large companies.
Also, the DMA’s interoperability requirement creates external partners. Let’s face it, Apple’s track record with Siri sucks. If they launch a system and it is crap again, they may not now want an entire ecosystem of folks who will cry foul if they dump the API and start over.
> Do what you have to do to comply with the law and release, as always
Just follow the law. If that means not releasing in a jurisdiction, do that and then don’t tweet snotty things about it. (Siri AI isn’t launching in China, either. I don’t see PMs complaining about that in public.)
Forgeties79
30 minutes ago
No one complains (out loud) about US regulations either. Ultimately it’s about the weight you can throw as well as PR. Probably easier for Apple to make the EU look bad and drag their feet on it. I imagine they’re still not thrilled about the Lightening->USB-C change
JumpCrisscross
29 minutes ago
> No one complains (out loud) about US regulations either
Everyone constantly does!
MBCook
7 minutes ago
Don’t forget they’re already basically two years behind when they originally promised this stuff.
piyuv
3 minutes ago
It’s not an enormous effort if you plan for it. They clearly knew about this, and could’ve afforded to plan for it. Their whole shtick is locking users in, and DMA is their nemesis.
fnordsensei
an hour ago
The point isn’t that it’s easy or straightforward to do. The point is that one of the world’s wealthiest companies can spare the resources needed to comply with the regulations of one of the world’s largest markets.
JumpCrisscross
39 minutes ago
> one of the world’s wealthiest companies can spare the resources needed to comply with the regulations of one of the world’s largest markets
At what cost? This is Apple’s second bite at AI. Giannandrea fucked up the first time. I’m honestly with Cupertino on not over complicating it the second time around. If they found the right mix of features and architecture, great, then work to port it to high-bar jurisdictions.
lokar
2 minutes ago
The cost is almost certainly in time, not staff
disgruntledphd2
17 minutes ago
> At what cost? This is Apple’s second bite at AI. Giannandrea fucked up the first time. I’m honestly with Cupertino on not over complicating it the second time around. If they found the right mix of features and architecture, great, then work to port it to high-bar jurisdictions.
I totally agree with you in principle here, but Apple have a pretty large vested interest in not supporting interoperability here (and in the other cases, like Mac mirroring) so I honestly don't see that happening at all.
This is purely a lobbying move against the EU to get EU citizens/politicians to complain about the laws and get an exemption.
And to be fair, Apple's business model is currently structurally incompatible with a lot of the DMA (which I personally think is a good thing), so they kinda have to fight it for a while.
JumpCrisscross
10 minutes ago
> purely a lobbying move
It can be more than one thing. It’s a lobbying move, to be sure. But it’s also almost certainly a time-to-market and potentially cost-mitigation play, too.
Keyframe
5 minutes ago
Yet, they chose not to. That also speaks for itself.
krzyk
an hour ago
Why does systems are not designed take into account that compliance work?
eykanal
18 minutes ago
I assume you're asking this in good faith, so I'll answer in good faith.
Laws vary from country to country, state to state, and they vary tremendously. Laws are also changing all the time. There's literally no way to predict what rules will be in place at any given time.
Also, adding code to meet some government regulation takes time and effort that (form the company's perspective) could be better spent building a product and making money. No one would "choose" to implement some random compliance rule unless they're forced to.
rvnx
an hour ago
Because of move fast and break things mentality. Let's say if ChatGPT was launched respecting GDPR, or respecting copyrights, they would have reached nowhere.
JumpCrisscross
36 minutes ago
> Let's say if ChatGPT was launched respecting GDPR, or respecting copyrights
Bad comparison. Launching with GDPR compliance isn’t particularly taxing if you’re already complying with California’s CCPA. (You need your twenty-eight EU law firms on retainer, but the big firms package that conveniently.)
Copyright theft in AI, on the other hand, is a global phenomenon.
DMA is most akin to the U.S. system of designating financial institutions SIFIs and then putting a bunch of extra requirements on them. Almost intentionally onerous. Hence ringfenced to select large companies.
Xirdus
an hour ago
So, what are the chances they'd completely redo multiple core systems in the 18 months they asked for?
epolanski
an hour ago
Yet Gemini had no issues to comply with EU's DMA and release on all phones?
Let's call it how it is: Android phones allow every competitor to run their chatbot in place of Gemini. Want Perplexity instead of Gemini? You can have it. Samsung launches with Perplexity as of late.
Apple? As always, went into "ay mate, too integrated, can't give the same APIs to competitors" lame excuse.
yandie
an hour ago
Appples architecture prevents them from seeing customers data (see Private Cloud Compute documentation). Data that Gemini see goes straight to Google. Big difference here.
Weird to say it but the only assistant with any guarantee for privacy by design is Siri at the moment.
NitpickLawyer
an hour ago
> Data that Gemini see goes straight to Google.
That's not how the deal was announced. You don't pay Bs / year for a licence to gemini to send them your data. You pay that to run it on your own hardware, in your own garden, so the data stays put.
I know the internet is always anti big companies, but this is likely a "not worth it for now, we'll eventually do it" effort from Apple. The EU AI act is a mess, and the effort to simply know what they have to do to comply with it is likely going to take armies of people (not devs) and a lot of time, as the OOP said.
And the saddest part about it, is that Apple has the money and resources to sink into this. Think about all the small players that don't. This is yet again a miss for the commission, with the end result being an insidious form of regulatory capture. It sucks for those of us running small companies. Oh well.
epolanski
43 minutes ago
What is the source of this claim that this is the reason?
dktp
an hour ago
That's not fully true. Lots of things get to Europe later (Gemini memories, though we have them now, Spark as latest noteworthy)
Or never. Like the majority of Pixel 10 on device AI features (image editing, magic cue).
krzyk
an hour ago
Some features don't land in Europe because US companies can't handle the amount of languages. For them it is English and maybe Spanish or Chinese because they don't care how heybmake money.
epolanski
44 minutes ago
Nonsense, Google is among the most aggressive when it comes to localization to the point of being oblivious.
I have not been able to switch language in Sheets since 2018, and I've changed any possible setting (even account language).
All guides are in English and I'm stuck with Sheets in Italian.
zdragnar
an hour ago
If the options are "launch in the rest of the world quickly and get to the EU later" or "launch everywhere at once years after the competition" PMs and execs are going to choose the latter every time.
rootusrootus
an hour ago
Former, you mean?
ErneX
42 minutes ago
Are you sure about that?
https://www.business-standard.com/technology/tech-news/googl...
epolanski
37 minutes ago
100%, it's been almost 2 years that you can choose whatever you want.[1]
I run Perplexity in place of Gemini, but I can also run Claude and others.
[1] https://i.imgur.com/BgvxqQQ.png
Apple is just being the usual Apple being both an hardware vendor and giving it's own software advantages that competitors don't have and using the security bogus argument as always.
And yet, people believe that crap and jump into defending Apple as if being an Apple user is their identity, sad.
ErneX
34 minutes ago
But read the article, the EU wants even tighter integration for third parties, so it’s not exactly like Google is out of the woods regarding the DMA and this.
McDyver
an hour ago
It goes to show that privacy is not a priority. And it should be.
anon7000
an hour ago
No, this is unrelated from privacy. The issue is that the EU won’t allow the new Siri because Apple isn’t willing to open up the system enough for 3rd party AI agents to get the same functionality.
rvnx
an hour ago
Part of it is also a certification circus.
For example, with Copilot, you get a contractual pinky promise that they cannot access your data.
Can engineers really not access ? Can the police really not access ?
It's like AirTag for example. Apple cannot access it because it's scientifically "impossible" by design, but if they sign-in to your account, well it's over.
Once Apple fills the right audit / certification / paperwork they will be able to enable that feature. It could also be a negotiation lever.
JumpCrisscross
an hour ago
> privacy is not a priority
Isn’t this less about privacy than competition?
m3kw9
an hour ago
EU privacy laws are not there to protect your privacy, its there because the law makers don't know how modern privacy works and wants their name on the law so it seems they did something.
adrianN
an hour ago
I think you should elaborate a bit on that because to me it seems that EU privacy laws are actually fairly good at protecting privacy.
flumpcakes
an hour ago
EU has some of the best consumer protection and privacy laws on the planet.
greatgib
7 minutes ago
The truth is very often that it is long and hard not to do the work to comply but how to not comply or do complicated things to abuse of loophole despite being able to pass the law on the letter of it.
Especially in the case of apple or Google. Look at the app store situation. It is very straightforward to do the work for the whole thing to be open to any competitor. But it is hard to try to design and implement a solution to try to not break any regulations but still manage to keep users captive the maximum without having competitor entering our walled garden.
ivan_gammel
an hour ago
Privacy by design isn‘t enormous effort, as every European engineering manager will tell you. It‘s just another reasonable and straightforward set of requirements. Of course, if you want to have privacy-less features in jurisdictions permitting it, that‘s a different story and that‘s a choice.
joe_mamba
an hour ago
>These efforts can involve hundreds to thousands of people for multiple years.
And yet Apple had no major issues complying to the draconical demands of the CCP to sell and operate there. Weird.
Also, it's not like Apple can't afford the manpower for this. They're not a hole in the wall mon & pop shop.
bflesch
an hour ago
Wow, Google must be a poster child for privacy then.
bnj
an hour ago
As I follow the situation, it seems that regulatory uncertainty is a major issue though- the EU’s requirements are framed in terms of outcomes sought, rather than in terms that can be quantitatively shown as met or broken. So it’s not a matter of dedicating a team to meet a list of requirements, but instead navigating the worst case scenario of enforcement if post-launch the EU determines that the proscribed outcomes aren’t being met.
necovek
an hour ago
In this case it looks much simpler: Apple strictly does not want to open up the iOS platform to other competing agents, as they lose the monopolistic moat if they do. While making a true developer platform with good documentation is often hard and expensive, with the market access they'd get, companies would gladly jump on it even if it was badly documented as long as they have guarantees of continued legal access.
At the same time, this potentially opens up the entire worldwide market (imagine EU iPhones being imported into US to use with OpenAI or Claude Cowork), and they probably made the estimation that keeping EU out is still better value (70% of the market all to themselves) than fair competition in the 100% of the market (I guess they estimate they might get less than 70% in that case).
Or they are hoping that EU customers will want Siri AI enough to campaign for a change, but I'd find that highly unlikely.
rock_artist
43 minutes ago
> imagine EU iPhones being imported into US to use with OpenAI or Claude Cowork
That's not the case. it's merely software (exactly like my iPhone 16 lacking the promised AI features claimed at WWDC24).
Anyway as I'm now within the EU with phone I bought before moving to the EU, regional features (or restrictions) depends on the logged in account and device regional settings. Except physical considerations (eSIM design, actual radio transceivers). The hardware is the same thank god.
krzyk
33 minutes ago
Yeah, Siri was such a poor solution compared to Google (and Google's is also poor in EU) that no one would make a campaign.
If Siri wants to be seen as anything it should first support every EU language and they can work from there.
swiftcoder
an hour ago
> but instead navigating the worst case scenario of enforcement if post-launch the EU determines that the proscribed outcomes aren’t being met
This is true of most things that involve legal. Laws are not code, in basically any jurisdiction they are subject to interpretation, and just because you've dotted your Is and crossed your Ts, doesn't mean an enterprising enforcement agency won't still come after you
gmueckl
an hour ago
A lot of regulation is legally defined in terms of outcomes. That in itself isn't unusual. Checklists of technical requirements are almowt always a derivative and a suggestion about a safe path to meet the regulated outcome. This is how "blessed" standards for e.g. medical devices work. This shields the laws themselves from overly technical discussions.
The only difference that I can see here is that the standards layer hasn't solidified yet.
thrance
an hour ago
EU laws are written like this to give companies maximum freedom in how they implement their solutions, not to lay traps for them to fall into.
gmueckl
an hour ago
Throwing infinite money at engineering problems doesn't move deadlines arbitrarily.
But Apple's position here is actually really wild: Apple claims to protect user privacy all the time. But they can't offer a product in a major jurisdiction that has actually meaningful privacy laws? Didn't they consider that while designing the product?
This is quite the contradiction.
Aurornis
an hour ago
> Apple claims to protect user privacy all the time. But they can't offer a product in a major jurisdiction that has actually meaningful privacy laws? Didn't they consider that while designing the product?
Complying with complex privacy laws is surprisingly orthogonal to making a product with good privacy.
In another regulatory area (not privacy, but something more historically regulated) we ran into strange situations where complying with the letter of the law would require us to walk back things that we had done in a better way. The laws are not simple and they're not written by engineers or even people who understand what future product needs look like.
bflesch
an hour ago
Privacy laws are not complex, they only become complex if your goal is to actually skirt them.
Tax laws are also quite easy, tax lawyers are only needed if you want to NOT pay what the country you're operating in is owed.
kube-system
an hour ago
Respectfully, it sounds like you just haven't dealt with any significant tax or regulatory tasks.
There's entire industries of experts who work on these tasks, and they don't just work for people trying to skirt the rules. I've hired people for both tasks and the reason was specifically to comply.
JumpCrisscross
an hour ago
> Privacy laws are not complex
Privacy isn’t complex, compliance is.
> Tax laws are also quite easy
Yet audits are still a pain.
> tax lawyers are only needed if you want to NOT pay
This is nonsense. Tax lawyers are sometimes used to skirt the law. They’re much more often there to help prove you followed it.
s1artibartfast
43 minutes ago
would you say civil engineers are only required of you want to skirt building codes?
Someone has to understand the codes and how they might be applied to a specific project, and direct a project such that the outcome will comply.
Codes dont provide a blueprint for a house or a bridge. They stipulate features and properties that it must have. Design resides with the firm.
kube-system
an hour ago
The exemption Apple wanted was not from a privacy law, but from the DMA. They never claimed to have an issue meeting their privacy laws when using their own product, it was other people's products that they said they couldn't guarantee the privacy of.
Here's their argument in their own words: https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
gmueckl
10 minutes ago
That's even worse, then. They are not responsible for other companies' products. So this is just another piece of anti-DMA propaganda then. They have been fighting it loudly and with toddler-level arguments since they became subject to it.
kube-system
2 minutes ago
> They are not responsible for other companies' products.
Legally, maybe not, practically it becomes their problem.
spwa4
an hour ago
You mean they wanted there to be no confusion whatsoever that they wouldn't allow competition in their ecosystem.
kube-system
an hour ago
The exemption requested was temporary.
necovek
31 minutes ago
EU response said it was "for a minimum of 18 months" — does not sound temporary to me.
spacebanana7
an hour ago
There’s a difference from being able to protect privacy, and doing so in a way that complies with EU law
aeontech
an hour ago
Lemma 1: you want to protect your users privacy, and are also beholden to regulation enforcing that commitment (GDPR).
Lemma 2: you are obliged by other regulation to offer equal access to user data to third parties, so others can build equivalent functionality (DMA).
Lemma 3: malicious third parties will absolutely try to abuse the access and trick the user into sharing their data by all means possible. You will be held responsible in court of public opinion at minimum and legally at maximum if/when a malicious third party abuses said access.
This is a hard, possibly technically unsolvable problem no matter how much money you might have, because the root issue is not technical, it's the fact that you legally have to give third parties access and no way to control what they do with it - and as others have mentioned in the threads, it's exacerbated by the fact that the regulation doesn't say "this is okay and this is not", it is vague and judges things "by outcome", so you may spend all the time in the world implementing a solution you think will work, and then get hit by fines/lawsuits because the implementation is judged as not sufficient after the fact.
necovek
24 minutes ago
I am not sure this is as much of a tension as you make it sound: where is the obligation that a marketplace administrator will be blamed for any and all breaches of data privacy trust from a participating (likely malicious) third party?
According to GDPR, the app developer is the "data controller" and thus ultimately responsible. Only in the case where Apple knowingly participated in unlawful behavior is it likely to be held accountable, and even then, in addition to the app developer. Obviously, if we are not talking about leaks from the actual App Store system (eg. Apple account logins and user data).
So while it sounds plausible, the legal framework is exactly not what you describe here — Apple can claim to want better protection for customers by not allowing third party apps, but EU rejects that (it can similarly extend to app store itself) and pushes for competitive landscape with DMA instead.
yungookim
35 minutes ago
This is the smartest summary in the post
wmf
40 minutes ago
Apple is providing a level of privacy far beyond what the laws require. It would be easy if they only wanted to comply with GDPR and DMA.
lotsofpulp
an hour ago
Protecting user privacy and reducing surface area for litigation against the business can happen simultaneously. Not that it is, but just saying, politics and difficult to define thresholds muddy the waters.
epistasis
an hour ago
I think there's a reasonable question of whether the Siri stuff is even a feature that customers want. Additionally, money can not solve all problems, 9 people can't make a baby in a month, and if these sorts of regulations are serious at all like they are for medical regulation then you really do need to do the work of assessing risks, etc., and there's a chain of waterfall development to all that.
thinkloop
an hour ago
No amount of people can make any amount babies, it's an unrelated chemical process, never cared for that analogy.
epistasis
20 minutes ago
Does a baby build itself? No. Does the mother build the baby alone? No.
I don't think you can call the process unrelated to the mother or the baby, they're both pretty important throughout the whole thing.
giancarlostoro
an hour ago
> It's not as if Apple doesn't have the money to dedicate a team to matching the EU's requirements on a deadline. They just choose not to.
The one legacy in Apple that Steve Jobs left behind is their distaste for taking risks that lose them money (ChatGPT was going to be their AI core... but then they had Altman ousted, so they backed away and partnered with Google instead), and spending money. I think they're still the only company with a kitchen in the valley that still makes employees pay for their own lunch, and the reason is the most BS reason that Steve Jobs pulled out of his rear end. It's so the employees appreciate the lunch, really?
y1n0
an hour ago
Well, whatever the real reason is, people do appreciate things they have to work for more than things given for free.
I’m not saying I believe that’s the real reason here. But it is broadly true. Ask any company that offers a free tier where most of the complaints and problematic customers come from.
giancarlostoro
an hour ago
> Well, whatever the real reason is, people do appreciate things they have to work for more than things given for free.
People can also appreciate things they get for free though. I'd appreciate a free lunch, most places I've worked at, actually nowhere I've ever worked, EVER has given me a free lunch. Now if its a difference of paying for a quality lunch at a reasonable price, and not paying for lunch but its mediocre, then yeah, seems like a no-brainer.
I wouldn't be surprised if Steve Jobs implemented was a way to get them back into the green.
Also, TIL:
> Jobs, who notoriously took a salary of only $1 a year, used to "scam" Apple out of free lunches by scanning his badge alongside colleagues and insisting on paying for everyone, knowing the charges would just default back to Apple.
seydor
10 minutes ago
In the end Apple is a business and the EU is a dwindling market, they have to choose smart.
rdtsc
an hour ago
This has the "do you even know who you're talking to?" air from Apple. Everyone should comply but not us, we're too cool and too damn important.
spullara
an hour ago
Personally, I wouldn't want Apple to comply with this EU law and I hope that more companies refuse to release features with onerous requirements. Opening up all access to control the phone to some random app the consumer installed seems super dangerous.
necovek
an hour ago
Letting a US company (under jurisdiction of, say, US Cloud Act, but also unknown administration orders that might come) strictly control the phone for a privacy focused EU citizen (or more broadly, non-US citizen) seems super dangerous.
The requirements are not onerous, it is the basic preemption of monopolist behavior.
Qualifying "random apps" is something that is a true challenge, but that holds regardless of the API being offered — the problem is that Apple saves some programming API only for themselves, instead of introducing acceptable & objective market terms to be met (if deemed unsafe, they could require companies to demonstrate compliance with things like CRA to get access to these APIs).
spullara
42 minutes ago
I am perfectly ok with EU having different rules of their own but they also can't be upset when features aren't offered there. That is the trade-off they have chosen and I am ok with it.
necovek
34 minutes ago
People in EU are upset that Apple is saying that EU would not let them build it, not that it's not offered there.
flumpcakes
an hour ago
Don’t install the app then. Consumer protection at some level means the consumer needs to be informed. I’d rather have a choice than just chow down on whatever the gatekeepers call food.
torginus
42 minutes ago
Apple has a third of the EU market to itself. It would be just insane for the EU to give an exemption that means the law doesn't apply a third of the time.
LurkandComment
an hour ago
Do the f*n work to make it compliant! Its not like they're some bootstrapped company running out of a van. I can't say I'm always in favor or how compliance works but its a valid requirement.
necovek
35 minutes ago
It sounds like the work on the privacy layer was significant and to give "equal" access to other competing AI systems, they would need to include that "for free" as part of the platform. Or they could try to keep that as the moat for Siri AI, and only offer privacy "entry points" that other agents can tie into, but vendors would have to implement privacy preserving functions themselves.
This is the bit that's likely hard, because generally keeping safety and privacy guarantees as data flows through the system is extremely hard, and Apple would not be able to guarantee it for other products without large review investment.
But ultimately, they probably just do not want to do it until Siri AI gets a decent marketshare first, so competing agents would have to both build new solutions for the platform once open, but also deal with an incumbent dominant player already on people's phones.
dominotw
an hour ago
so you think its just a matter of ppl working through paperwork?
seems a bit simplistic.